Breaking Travel News interview: Nguyen Ba Luan

Sojo Hotels has been honored with the title of Asia’s Leading Lifestyle Hotel Brand at the World Travel Awards.

Here Breaking Travel News speaks to Nguyen Ba Luan, chief executive of the company, to find out how it feels to have been recognized by voters from around the globe.

Breaking Travel News: Having claimed a top title at the World Travel Awards, how does it feel to have won?

Nguyen Ba Luan: For Vietnam’s travel and hospitality industry, Sojo Hotels sets a prime example of adaptation with its brand-new model of refreshing smart hotel since 2020.

By minimizing physical contact between people and objects as well as direct contact between people, we do proactive changes by businesses to promptly adapt to the “new normal”.

Notwithstanding a new brand, we – Sojo have left our mark by building a new hotel concept that adapts promptly to changes in the market while making efforts to elevate the position of Vietnamese hospitality by having claimed a top title at the category Asia’s Leading Lifestyle Hotel Brand 2021.

This award is a great motivation for us to continue pioneering the future of Vietnamese hospitality.

And we are especially proud to be the first representative of Vietnam to win this category since 2013 until now.

Sojo consider this award as the prestigious recognition of the community as well as travel’s experts.

BTN: How will the trophy help you to promote Sojo Hotels as we move into 2022?

NBL: Although there are encouraging signs for hoteliers, trading is still not anticipated to return to pre-pandemic levels by the end of 2022.

However, we believe this will be an opportunity for innovation, adaptation and waiting for the remarkable growth of hospitality industry in Vietnam.

And our Sojo brings a new concept of hospitality service – “the right hotel and the right taste” – to active global citizens who love new experiences.

Based on convenient and modern features, Sojo Hotels became the first Vietnamese winner in Asia’s Leading Lifestyle Hotel Brand category by World Travel Awards.

We have the confidence that this award will make Sojo’s model to be more widely known in the tourism market not only in Vietnam but also in all over the world.

Strategically aiming to establish 100 refreshing smart hotels across the country, this award is considered as greatly support for Sojo Hotels to set new trends that will likely shape the future of Vietnam’s hotel market.