Britain as a visitor destination in global spotlight in run-up to G7 Summit

The G7 international locations and people invited as company embrace a few of the UK’s largest and most beneficial inbound customer markets, giving the nationwide tourism company a helpful likelihood to advertisevacation spot Britain.’

VisitBritain Director Patricia Yates stated: “The G7 Summit and the accompanying worldwide media publicity provides us a improbable alternative to focus on our excellent tourism supply and the wonderful experiences that gueststogether with world-leaders – can solely have in Britain.With the ambition to be the ‘world’s assembly place’ the Summit additionally demonstrates Britain’s means to host enterprise occasions of the best calibre.

“The G7 international locations are extremely vital inbound customer markets and the Summit is a helpful likelihood to advertise our tradition and heritage, our fabulous tourism merchandise and new experiences which are distinctive to Britain, and prepared and ready for when guests can return.

We all know there may be pent-up demand for journey and our worldwide groups are working intently with journey commerce and companions in market to maintain Britain front-of-mind to drive future journeys, in addition to highlighting messages of reassurance and welcome, as a part of the G7 Summit and past.

“As restrictions are eased we might be competing laborious for worldwide guests who contribute billions to our financial system.” The G7 Summit comes as VisitBritain’s newest forecasts present a gradual restoration for inbound tourism with abroad customer spending this 12 months within the UK of £6.2 billion, lower than 1 / 4 of the £28.four billion in 2019.

Final 12 months alone noticed a greater than £24 billion loss to the UK financial system in abroad customer spending. VisitBritain has been monitoring shopper sentiment all through the pandemic with its newest analysis indicating robust pent-up demand for worldwide journey within the subsequent 12 months, and Britain excessive on the want checklist of potential guests.

Virtually three quarters, 73%, of these surveyed throughout 20 international locations stated they had been more likely to take a world leisure journey within the subsequent 12 months, and 42% stated they undoubtedly would. Sixty-one per cent of those that had been eager to journey had not but booked or determined the place to go, giving VisitBritain a chance to affect decision-making, destination-choice and bookings.

Protocols on hygiene and security are among the many prime assurances travellers stated would increase their confidence in taking a visit overseas. VisitBritain’s ‘We’re Good to Go’ trade normal alongside the World Journey & Tourism Council’s internationalProtected Travels’ stamp is reassuring guests that UK tourism companies, points of interest and locations have clear processes in place to welcome them again safely as journey restrictions could be lifted.

VisitBritain would even be utilizing the Summit to advertise main occasions subsequent 12 months that are set to be vital international tourism attracts together with The Birmingham 2022 Commonwealth Video games, The Queen’s Platinum Jubilee and Pageant UK 2022 – to advertise the UK’s creativity and innovation to the world.

It additionally comes as VisitBritain units out its priorities for the 12 months forward to help the restoration of each home and worldwide tourism, together with rebuilding a extra resilient, sustainable and accessible trade with its efforts additionally centered on guaranteeing tourism is delivering on the UK Authorities’s commitments on local weather change.

Tourism is a essential trade for the UK, normally value £127 billion a 12 months to the financial system and VisitBritain continues to work with the UK Authorities, because it units out its restoration plan and ambitions for tourism, and throughout the trade to cement the restoration and the way forward for one of many nation’s biggest industries.